Upper Crust Goes Pink For Breast Cancer Awareness Month

In celebration of Breast Cancer Awareness Month, the Upper Crust Pizzeria is using pink pizza boxes across all Greater Boston locations throughout the month of October. This marks the first year that Upper Crust has turned its boxes pink to raise awareness for the cause, a move that is set to become an annual tradition.

Upper Crust is well-known for inspiring the communities they serve. “We are proud to be partnering with a company that is raising awareness and showing support for the fight against breast cancer,” said Lexi Fanning, Marketing and Account Director for GreenBox. “According to Breastcancer.org, 1 in 8 U.S. women will develop breast cancer over the course of her lifetime and it is the second leading cause of cancer death in women.”

“Breast cancer affects too many of us and our loved ones,” said RJ Dourney, Chief Operating Officer of the Upper Crust Pizzeria. “Our pink boxes in October are our way of increasing awareness of this disease and doing our part to build a sense of community.”

Not only is Upper Crust a passionate advocate for breast cancer awareness, but they are committed to sustainability initiatives as well. Since 2014, they have been pioneers of their recyclable, multi-functional GreenBox pizza boxes – a product that breaks down into four sturdy plates & a compact storage container for leftovers. A 21st century spin on the traditional pizza box, the GreenBox benefits both the environment and the consumer, a reflection of Upper Crust’s dedication to giving back in ways both big and small.

GreenBox, headquartered in New York, NY is an innovator in the environmentally friendly food packaging industry. Spotlighted on ABC’s Shark Tank, their patented, multi-functional GreenBox pizza box breaks into plates & a storage unit for leftovers, while their Doggie Box and SliceBox offer eco-conscious alternatives to traditional food packaging. They’re a team that’s always thinking outside, and inside, the box… creating a whole new standard for the 21st century food industry.